One other thing. car2go's sleek downtown office at 800 W. 5th was awkwardly over-interested in user feedback and hip like a corporate chaperone. I had to register in-person on a netbook sans-mouse facing their wall of windows on a sleek all-white table in a room with white upholstered cube chairs and a white plastic sprouting table. A flat screen on the wall broadcast muted Fox News across the room and through another glass wall to their offices, also minimalist and full of laptops. Looking through to their translucent velum boiler room I expected to see a German Steve Jobs dressed in an all-white high-necked and buttonless suit instructing his minion to "make it go viral."
It felt very Spanish Prisoner 2.0.