I understand marketing firms trying to standout in a sea of standouts at SXSW. But the way these yanks are couching their disgusting publicity stunt in the language of helping the homeless is pretty awful.
Austin has resources for the homeless; we don't need a troupe of techie carpetbaggers conducting an "experiment" in homeless entrepreneurial models. If they really wanted to help the homeless, they could just look out their own window.
I mean, really, the notion that homelessness is a business model problem is so ludicrous it's offensive. These people aren't homeless because they failed to "modernize the street newspaper model." When you study the causes of homelessness, antiquated method of media distribution is not high on the list.